Should You Create a Church Blog?
Have you ever considered using a blog to reach people in your community? Whether they go to your church or not, a blog can impact the lives of your local area. Kevin walks through a few ways that a blog adds value and how your church can start using one too.
A blog can be a great way for many churches to attract more visitors and grow their membership.
But what is a blog? A blog is a consistently updated content feed filled with articles (or videos for vlogs). It’s typically attached to your website. For example, let’s say your website is example.com. Your blog might be example.com/blog or example.com/category/blog.
Church blogs are fantastic tools for reaching a wider audience with written communication. The tone is typically more relaxed and approachable (don’t go grad school level unless you’re writing a blog on how to write a thesis statement).
Churches can share their blogs on social media, and with a little know-how, can also improve their rankings in search engines like Google and Bing with the help of a blog.
How to Setup Your Blog
You can get started with a blog quickly on almost any popular content management system like WordPress or Squarespace. WordPress is by far the most popular and supported, but there are other options to help you get started. The number one barrier to get over is to just start writing, so don’t let your church technology prevent you from creating shareable and valuable content.
Get Started with Your Church Blog:
- Make sure that your website has blog capability (I strongly recommend WordPress Studiopress themes). If you don’t currently have blog capability on your website, your web developer can easily install a blogging tool using WordPress or even Medium.
- If you’re not skilled in the art of writing, find someone that is a strong writer and is also reliable. This is the pastor of your written content, so they need to be a great communicator.
- Write and publish consistently.
- It doesn’t have to be perfect, and you don’t have to write a book.
- Use images, but make sure they won’t land you with legal trouble. Finding the right picture for your blog matters.
- Measure results. Google analytics is free, and it offers a wealth of information. Pro tip: Don’t look at analytics everyday or even every week. Check it out 2 weeks at a time for actionable data.
- Share your content and don’t quit. Most blogs fail because they’re 1) not promoted enough and 2) authors quit way too soon. By soon, I mean after 6-12 months.
If your church invests the time into creating a blog, writing consistently, sharing it with others, and provides valuable information, then it will succeed.
Feel free to reach out if you have any questions about blogging for your church. We would love to point you in the right direction.